BRANDING

Visualising a unique and spot-on organisation's identity

Zero21 specialises in building visually strong brands. While branding is a broad discipline, Zero21's power is to create a unique brand experience that works seamlessly across all media, based on the organisation's brand essence – the organisation's 'Why'. The Topvolk visual identity, below, gives an idea of what it takes to create a strong brand.

/// THE 'WHY'

Your 'Why' statement is a sentence that clearly expresses your unique contribution and impact. The impact reflects the difference you want to make in the world, and the contribution is the primary action that you take towards making your impact.. From this statement we create brands that are able to distinguish themselves holistically from the start and from that moment on are able to uniquely captivate, engage and connect for a long time.

Zero21 strives to develop brands that are timeless, yet contemporary. And who can also keep up with the rapidly changing world and the changing way of how the public experience and value brands. Zero21 create brands that appear visually simple and accessible and therefore intuitively convey a deeper, lasting message. Like the brandmark for consultancy agency Topvolk, communicating the step forward you will make by hiring them:

/// THE BEATING HEART OF A BRAND

The brandmark is often the beating heart of a brand – the icon that carries the values and belief of the brand. The logos developed by Zero21 possess this visual power. Often the message is immediately visible, but sometimes better hidden and only clear after seeing the logo several times. A gift for the recipient.

Here are a few recently developed logos:

/// INTEGRATED AND CONSISTENT COMMUNICATION

In order to convey a message that is true to its beliefs, all brand assets – the typography, colour palette, iconography, photography, illustrations and tone-of-voice – need to be consistent. Holistically, from letterhead, business cards and envelopes, through website and social media content, to corporate signage and wayfinding.

Below are a few examples of how the Topvolk brand is translated into several brand assets, like animated pictograms and stationery items. A consistent story with the use of a distinctive visual language strongly positions Topvolk in the market and diversifies it from its competitors.